The Performance Marketing Specialist will play a pivotal role in driving our digital advertising efforts by
developing, implementing, and optimising paid media campaigns across various platforms such as
Google Ads, Facebook Ads and Linked In Advertising.
This position involves collaborating with the Senior Paid Media Manager, conducting keyword research,
managing budgets, and analysing performance data to maximize ROI. The ideal candidate will have
strong analytical skills, proficiency with paid media platforms, and the ability to work closely with crossfunctional
teams to ensure cohesive marketing strategies. Staying updated on industry trends and
conducting A/B tests to continuously improve campaign performance are also key responsibilities.