Overview

Senior Media Planner with experience in media planning, specialized in audiovisual and offline environments, with a strong focus on TV. Currently managing end-to-end planning, negotiation, and execution of campaigns for leading national and international advertisers. Brings a strategic mindset, strong analytical capabilities, and a deep understanding of the media.

Responsibilities

• Lead the planning and execution of offline media campaigns, with a strong focus on television, ensuring alignment with client objectives and KPIs.
• Develop a global vision across all media channels, consolidating campaign activity and performance analysis.
• Manage negotiation and buying strategies, optimizing media investments and ensuring efficiency.
• Coordinate with internal teams, media partners, and agencies to ensure smooth campaign delivery.
• Monitor and analyze campaign performance, providing insights and recommendatio...