HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, HOLY Iced Tea®, and HOLY Milkshake® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a tru...