Job Summary The Non Alcohol Activation Manager is responsible for developing and executing strategic marketing initiatives aimed at driving brand visibility, market share, and sales performance through effective engagement with trade partners and customers across all Non Alcohol brands within the portfolio.

Compensation

Starting Salary: $96,000+

Target Bonus: $24,000 (effects discretionary long‑term incentive awards may be eligible; variable compensation contingent on performance)

Responsibilities

Develop and implement trade marketing strategies and programs that align with brand objectives and sales goals across all channels.

Collaborate with sales and brand management teams to create integrated marketing plans for key accounts and trade channels.

Lead trade/Omni partnership with third‑party distributors (collaborate on programs, ensure brand alignment, accountable for key tracking and strategic plan).

Build stron...