Drive specification-based business growth across institutional segments by influencing project stakeholders at the design stage and ensuring conversion into sales through strong execution with sales teams.

This role is responsible for building a sustainable specification pipeline, securing product approvals in institutional projects, and strengthening relationships with key influencers such as consultants, architects, government bodies, and large institutional clients.

Specification Selling & Project Influence

• Identify and track large institutional and infrastructure projects at early design stages
• Engage with consultants, architects, PMC, and developers to secure product specifications
• Influence product selection through technical presentations and solution-based approach
• Ensure company products are embedded in project BOQs/specifications