Red Bull Sales teams are all about making sure that whenever consumers want a Red Bull can, it is always close at hand regardless of where they stand across the globe. They do this via our two channel-oriented sales teams: Off Premise and On Premise.
Musketeers have always contributed to volume and are the ones who build the path and spark the creation of like‑minded spirits in the On Premise world (bars, restaurants, events, and clubs). As the face of the brand and essential consultants in the On Premise territory, they are responsible for driving current and future sales of our portfolio products and for strengthening our brand image in the On Premise channel.