Avanade is growing rapidly in Microsoft’s Mid‑market and Corporate space (the upper end of what Microsoft calls its SME&C segment) and has embarked on a journey to transform the IT Services market in that space. Avanade is already serving hundreds of SME&C clients across AI Business Solutions, Cloud & AI Platforms, and Security. Our focus now is structure and repeatability—packaging 25 years of enterprise experience into scalable, predictable motions designed specifically for SME&C. To enable this, we have launched a dedicated SME&C Business Unit which will have Solution‑specific ‘Catalyst Squads’ that are virtual teams taking an opportunity for prepackaged and repeatable ‘Catalyst Solutions’ from a qualified lead through to delivery completion. The Modernisation‑Cloud Specialist & GTM Lead brings deep domain and industry knowledge to their Catalyst Squad – and uses it to move mid‑market customers from uncertainty to commitment fast.