Brand Strategy and DevelopmentDevelop and implement brand strategies aligned with company goals.Participate in the development of a local marketing strategyEnsure all creative assets, communications, and product developments adhere to brand guidelinesAdapt and manage the product lifecycle from concept to launch and beyond.Contribute to defining the brand/franchise global strategy by providing feedback on local market needsContribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investmentConduct market research to identify trends, customer needs, and competitive landscape.
Marketing and SalesCreate and execute Marketing & PR/communication plans to drive brand/product awareness and sales.Develop and Oversee marketing campaign across touch points.Work closely with the Trade Marketing, Digital Market...