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Mediabrands Content Studio - Creative Strategist

Company

Mediabrands

Location

Toronto, Ontario

Type

Full-time

Position Summary

The Creative Strategist role within the MediaBrands Content Studio is a critical position focused on maximizing the effectiveness and impact of content initiatives across various digital platforms. As a Performance Strategist, you will be responsible for developing data-driven strategies, optimizing content performance, and driving key insights to inform content creation and distribution decisions. By leveraging analytics and industry trends, you will play a pivotal role in driving audience engagement, brand visibility, and business outcomes for our clients.

Key Responsibilities:

  • Collaborate with cross-functional teams to understand client objectives, target audience, and content goals.
  • Develop comprehensive performance strategies aligned with client objectives, incorporating audience insights, platform dynamics, and industry best practices.
  • Identify key performance indicators (KPIs) and success metrics to measure th...
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