About the Role
We are building a unified measurement platform that consolidates audience data, campaign outcomes, and currency-grade delivery metrics across linear broadcast, CTV, and digital. This is not a reporting role—it is a senior practitioner position that will shape how performance is defined, defended, and monetized across our entire portfolio.
The ideal candidate brings the analytical rigor of a measurement expert and the commercial instincts of a media consultant. This person has experience working with agency investment teams, negotiating measurement terms in upfront and scatter deals, and understands where currency methodologies leave impression value on the table.
What You’ll Do
Measurement Strategy & Frameworks
+ Architect multi-currency measurement frameworks across linear, CTV, and digital (panel, big data, ACR)
+ Define campaign KPIs (reach, frequency, co-viewing, outcomes) with pre/post measureme...