Maintain and continuously update targeted media lists aligned to priority audiences and coverage opportunities.
Support the development of media strategies and proactive ideas that enhance visibility and promote Manulife’s priorities.
Draft and tailor timely media pitches by researching journalists’ beats, recent coverage, and audience interests to increase relevance and effectiveness of outreach.
Develop high‑quality briefing notes and background materials to support executive media prep and engagements.
Assist in reputation tracking and issues management, supporting monitoring, escalation, and coordinated response efforts.
Monitor media coverage and produce reports with clear insights and analysis to share across teams.
Manage the distribution and publication of press releases across appropriate channels and platforms.
Serve as a one of the firm’s media contacts, coor...