Summary The Media Planner is responsible for the media planning process across multiple channels, and responsible for expanding individual knowledge base, digital skills, and media expertise through attending training, tool sessions, and vendor presentations. This role requires you to have a solid understanding of the client’s business and apply the media recommendation to deliver against the client’s objectives. Job Responsibilities Understand the client’s business objectives and advertising strategy. Co-develop marketing plans and projects, including strategy and tactical elements, to drive client’s business goals. Undertake research and analyze data using specialist industry resources. Identify target audiences and analyze their characteristics, behavior, and media habits. Assist the team in preparing budgets and estimating proposed media and communication plans. Ensure approved planned media are executed and consistent. Optimize the effectiveness of campaigns th...