Introduction

As a Media Buyer at Toluna, you will play a crucial role in driving the growth and success of our market research panels across the world. You will be responsible for planning, executing, reporting and optimizing Google and Bing traffic acquisition campaigns to generate high-quality leads (panelists) globally. Additionally, you may support the team and department in various digital marketing activities, such as prospecting, competitors’ analysis and even test new direct media buying channels.

Responsibilities

• Plan, execute, and optimize Google / Bing Ads campaigns to increase lead generation and ROI.
• Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities.
• Create and manage Search, Display and Video campaigns across multiple markets (20 markets and growing).
• Monitor campaign performance and deliver data-driven insights and recommendations.