Lead the implementation and configuration of marketing technology platforms, including Adobe (AJO, Target and RT-CDP), and Pegasystems.
Ensure seamless integration of MarTech tools with other enterprise systems such as SAP, Oracle Marketing Cloud (Telus) and Microsoft.
Collaborate with IT teams to troubleshoot and resolve technical issues.
Leverage MarTech tools to design, build and maintain personalized marketing campaigns, including customer journeys and lifecycle programs using event and data-driven logic that align with customer expectations.
Develop responsive email and email templates using HTML & CSS
Configure dynamic content and use of personalization elements, leveraging Pega and Target within all digital channels.
Configure promotional offers in Pegasystems and work with IT to ensure they are published effectively.
Working with the Analytics team, utilize data from platforms like A...