**Responsibilities**:- Work closely with Product and Segment Managers to execute marketing campaigns to meet sales and financial business objectives through marketing programs that cross sell banking relationships into the the Citi Consumer Lines of Business.This role will work closely with our key partners such as Legal, Compliance, Decision Management, Finance and Channel execution teams.
- Execute marketing programs to grow the franchise while achieving business goals across branches, online and phones and across key target segments.
- Meet deliverables addressing: elements of the program, product profit and loss P&L, end-to-end and operational readiness, uniform key analytics and metrics to support existing customer marketing programs.
- Partner with product and segment managers on marketing strategy and execution plans.
- Manage end-to-end tactical implementation/fulfillment process for specific marketing channels including marketing brief process; offer fulfill...