Skills Required: Go-to-Market (GTM) Strategy; Brand & Advertising, Integrated Marketing Campaigns; Brand & Advertising; Creative Development; Customer Communications; External Communications; Sponsorship & Event Marketing; Customer Engagement; Digital Marketing; Content Development; Stakeholder Management; Cross-functional Collaboration
Key Responsibilities
Lead GTM strategy and execution for key business priorities, customer segments, and trade lanes.Develop customer communications including emailers, webinars, newsletters, advisories, and engagement campaigns.Plan and execute integrated marketing campaigns to drive awareness, engagement, and revenue growth.Lead creative development for digital, print, social, presentations, videos, and sales collateral.Manage sponsorships, customer events, trade forums, webinars, and brand activations.Partner with Sales, Product, Operations, and Regional Marketing teams o...