Overview

Strategic marketing works across the product lifecyle to drive company and product brand positioning and achieve business goals. The Marketing Specialist 2 supports the execution of marketing plans that drive the specialty’s business goals and the company’s brand strategy.

Responsibilities

• Contributes to the development of strategic objectives for marketing projects and campaigns
• Collaborates with the agency to initiate projects and develop project plans for marketing campaigns and content
• Understands the audience and objective of marketing projects to help identity appropriate reviewers and collaborators
• Performs desktop research on markets and competitors
• Manages marketing channels with limited supervision, working closely with events and digital marketing teams
• Assists marketing managers with marketing planning duties or projects, as assigned
• Engages with sales team through CRM and...