Shape the future of banking for Youth & Family customers-leading end-to-end segment marketing that turns customer insight into bold experiences, smarter journeys, and measurable growth. This role has end-to-end accountability for segment strategy and performance across the full customer lifecycle -delivering measurable business results against segment OKRs. The Executive Director will set the vision and operating model for how the Youth & Family segment shows up across channels and touchpoints, ensuring customer needs drive decisions, experiences are measurably improved, and outcomes deliver against business goals. Additionally, there will be a need to lead teams spanning segment product marketing (voice of the customer), new customer onboarding and lifecycle engagement strategy and campaign management.
As a Marketing Segment Executive Director in Consumer Bank, you are responsible for end-to-end ownership of all experiences for the Youth and Family customer segment. You will lead a...