Lead Punchcard’s marketing strategy as a Marketing Principal, overseeing growth initiatives and positioning. This remote-first role collaborates directly with the CEO to drive measurable success.
As a senior individual contributor at Punchcard, you’ll shape marketing strategies and manage execution partners to enhance brand positioning and client engagement. The role emphasizes designing cohesive systems while using AI tools for effective marketing execution. Your primary focus will be on generating qualified leads and increasing inbound volume over time, leveraging existing brand strength.
Key Responsibilities:
• Define and maintain Punchcard’s market positioning
• Develop ideal client profiles through research
• Lead competitive analysis to identify market opportunities
• Own the strategic annual marketing plan
• Drive content strategy across various digital platforms
Requirements:
• 7-10 years of B2B marketing experience
• Proven expertise in positionin...