Drive transformative marketing excellence at D2L as the Marketing and Business Development Operations Manager. This role focuses on enhancing lead management and optimizing marketing processes for effective outcomes.
D2L is looking for a Marketing and Business Development Operations Manager with over 7 years in Marketing Operations. Your expertise in Salesforce CRM and marketing automation platforms will be critical in delivering actionable insights and streamlining workflows. You will improve pipeline generation and ensure data accuracy across campaigns and accounts, directly impacting business growth and decision-making.
Key Responsibilities:
• Optimize lead lifecycle management from campaign through sales
• Partner with marketing to enhance campaign performance
• Develop dashboards for tracking MQL to SQL conversion
• Support BDR teams with reporting and performance insights
• Manage CRM data governance for accurate reporting
Requirements:
• 7+ years in Ma...