Marketing Measurement Lead – Hybrid

Join our Marketing Analytics & Data Activation team as a marketing measurement leader, redefining how we measure marketing impact across web and app. In this individual contributor role, you will report to the Head of Marketing Analytics & Data Activation and lead the agenda for dedicated data scientists, data engineers, and analysts.

Key Responsibilities

• Turn marketing data into a strategic advantage by building frameworks, systems, models, and automation that transform complex business questions into analytical solutions.
• Help the organization understand what truly drives incremental growth, ROI, and profitability across global digital marketing investments.
• Design and evolve scalable frameworks and measurement models to assess marketing effectiveness.
• Translate analytical results into actionable investment recommendations to maximize marketing ROI.
• Partner with enginee...