Marketing Measurement Lead – Hybrid
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Join our Marketing Analytics & Data Activation team as a marketing measurement leader, redefining how we measure marketing impact across web and app. In this individual contributor role, you will report to the Head of Marketing Analytics & Data Activation and lead the agenda for dedicated data scientists, data engineers, and analysts.
Key Responsibilities
Turn marketing data into a strategic advantage by building frameworks, systems, models, and automation that transform complex business questions into analytical solutions.
Help the organization understand what truly drives incremental growth, ROI, and profitability across global digital marketing investments.
Design and evolve scalable frameworks and measurement models to assess marketing effectiveness.
Translate analytical results into actionable invest...