The Marketing Manager – Rx leads the prescription (doctor-focused) brand team , ensuring strategic excellence and execution across all HCP-targeted activities.
This role drives the positioning, growth, and lifecycle management of Rx brands, while maintaining the highest compliance and evidence-based standards.
The Rx Marketing Manager will mentor and develop Rx Brand Managers to deliver effective HCP engagement, CME/CPD programs, and KOL advocacy that translate into prescription growth and sustained market leadership.
Responsibilities
Strategic Leadership
Develop the overall Rx brand portfolio strategy in line with business objectives.
Align brand-specific Rx strategies with medical, regulatory, and sales priorities.
Oversee clinical positioning, claim substantiation, and evidence-based marketing.