Develop a comprehensive product strategy for the assigned category, aligning with overall company goals and market trends. Identify growth opportunities within the category.
Conduct thorough market research to understand customer needs, competitive landscape, and industry trends. Use insights to inform Principals and/or Suppliers on product development and enhancements.
Work closely with Sales teams to effectively market the products’ features and benefits to enhance customer experience through compelling messaging and marketing campaigns.
Plan and implement planograms for showrooms, mock-ups and project presentation. Optimizing in-store displays with prompted signage, category markers, and category usage tips, features and benefits (FAB).
Coordinates with the Procurement and Sales teams for proper managing of inventories and supply planning.
Collaborates with Sales teams and Principals’ representatives t...