The Digital Marketing Manager is accountable for the setup, maintenance and performance of Ace Hardware Philippines’ digital assets. The role owns the full scope of owned, paid and earned media content production, optimization, and achievement of KPIs.
He/she will be responsible for driving omnichannel growth across all online platforms, and ensure seamless integration between digital, ecommerce and physical store retail marketing.
Plan, implement and optimize an integrated digital marketing strategy aligned to ACE’s growth strategy and business objectives.
>Management of digital assets including Content Buckets, Content calendar, Post Formats, Post Frequency, Post Categories and monitoring of performance.