Duties:

Marketing Strategy

• Develop and execute the marketing strategy aligned with revenue targets
• Identify growth opportunities across international markets
• Manage and optimise the annual marketing budget
• Analyse market trends, competitor positioning, and customer behaviour

Digital Marketing & Lead Generation

• Drive lead generation across paid media, SEO, and digital campaigns
• Oversee performance marketing including Google Ads and Meta advertising
• Optimise campaigns for cost per lead, lead quality, and ROI
• Improve website conversion performance and landing pages

Organic Growth & Content

• Lead the SEO and content marketing strategy
• Grow organic traffic and inbound leads
• Oversee blogs, guides, newsletters, and digital content
• Ensure website content remains engaging, relevant, and conversion focused
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