Role: Performance Marketing Manager Location: Bangalore Experience: Minimum 3 years Type: Full-time About the Role We're looking for a hands-on Performance Marketing Manager with deep expertise in Instagram and Meta ads to scale our paid acquisition. If you live and breathe CPL and CAC optimization in the EdTech space and know how to blend paid social with influencer collaborations, we want to talk to you. What You'll Do Plan, launch, and scale Instagram and Meta ad campaigns end-to-end Own and optimize CPL and CAC - driving down acquisition costs while scaling volume Manage influencer ad collaborations and integrate them into the paid funnel Build and test creatives, audiences, and landing pages for maximum conversion Set up and manage tracking, UTM governance, and conversion loops (Pixel, CAPI) Work closely with sales to improve lead quality, not just lead volume Report weekly on spend, performance, and growth levers What We're Looking For Minimum 3 years running paid performance cam...