• Bachelors Degree Majors: Marketing, Business Administration, Automotive Management, or Communications.
• 3 -7 years in marketing or sales, preferably in:
  
• Familiarity with vehicle sales cycles, dealer operations, financing, and customer service processes.
  
• Lead Generation &CRM Marketing9especially for dealership)
  
• Local Market Advertising
  
• Automotive Digital Marketing
  
• Sales Funnel Management
  
• Data Analysis-interpreting dealership KPIs (cost per lead,ROI per campaign)
  
• Strong negotiation and customer relationship management
  
• Ability to work closely with sales managers, general managers and OEM reps.
  
• Strong local market understanding and competitive analysis.

Duties & Responsibilities

Marketing Manager duties and responsibilities

Marketing Managers take the lead in their companys marketing and advertising divisions, overseeing the success of...