Strategy Development: Formulate, own, and drive the comprehensive marketing strategy for Ride-hailing business in focused countries to achieve ambitious growth and brand objectives.
Project Management & Execution: Lead and manage all marketing projects and campaigns within focused countries, ensuring timely and effective execution across all channels.
Cross-Functional Coordination: Coordinate a cross-functional team operating within a matrix structure, effectively aligning local marketing efforts with central business, product, and global marketing teams.
Performance Marketing: Oversee and manage digital marketing and media planning efforts with a focus on maximizing ROI, optimizing spend, and delivering measurable results in user acquisition and retention.