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Marketing Insight and Strategy Manager

Company

Coloplast

Location

Beijing, Beijing

Type

Full-time

主要职责/责任Essential Duties / Responsibilities

1. Market Insight & Competitive Intelligence

  • Monitor market trends, competitive dynamics, VoBP policies, and channel developments in Ostomy Care (OC) and Continence Care (IC).
  • Track competitor activities, white-space opportunities, and emerging threats (., local entrants, new service models).

  • Synthesize insights from both primary and secondary research to build a fact-based view of the market.
  • 2. Growth Opportunity Identification

  • Identify and quantify growth opportunities 

  • Build business cases (market sizing, financial modeling, ROI analysis) to support go/no-go decisions.
  • 3. Data-Driven Decision Support

  • Translate complex data into clear, actionable recommendations
  • Work with product team develop dashboards and factbooks to track market performance, portfolio health, and competitive positioning.

  • Champion data-drive...
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