Location
Ciudad de México (Hybrid)
Industries
FMCG, Food and Beverage, Retail and Consumer Packaged Goods
Compensation Details
Salary
: $120,****** MXN monthly
Key Challenges
Recover brand positioning in customer top of mind
Develop and Manage Brand equity and innovation strategies
Must-Have Requirements
These qualifications are required to be considered for this position.
Total de años de experiencia progresiva en posiciones de marketing; Min 10 Max 15 años.
≥ 5 años de experiencia en posiciones gerenciales dentro de marketing (Al menos 3 años en F&B).
Estabilidad laboral: promedio ≥3 años por empresa.
Experiencia en turnaround de marca.
Inglés avanzado.
Main Responsibilities
Equity strategy building (consumer insights) and implementation of communication campaigns
Experience with market/consumer research, both qualitative and quantitative, including methodologies
Understanding of media flow and perform...