Responsible for KOL collaboration planning and execution in the Malaysia and Singapore markets, including but not limited to KOL selection, outreach, negotiation, brief writing, and follow-up.
Responsible for performance analysis and post-campaign review of KOL content, conducting comprehensive evaluations and reporting on KOL collaboration outcomes to maximize effectiveness.
Manage UGREEN's social media accounts in Malaysia and Singapore (e.g., Facebook, Instagram, TikTok, etc.), responsible for daily content posting, community engagement, and account optimization.
Coordinate content creation to ensure alignment with brand strategy, enhancing UGREEN's social media presence in Malaysia and Singapore.
Assist the central PR team and the APAC IMC team in supporting and executing local PR activities in Malaysia and Singapore, ensuring smooth implementation of PR projects locally.