Develop and execute integrated marketing strategies to drive brand awareness and business growth across traditional and digital channels.
Lead offline marketing activities, including key account marketing, in-store promotions, roadshows, product launches, and retail activation campaigns.
Manage and grow the company's brand presence in major retail accounts such as Jaya Grocer and other supermarket chains.
Drive digital marketing initiatives by working closely with the content team to increase online visibility, engagement, and campaign performance.
Lead and supervise the creative team, including the Graphic Designer and Content Creator, to ensure consistent, high-quality marketing materials and brand communication.
Collaborate closely with the Sales Managers, Sales Administrators and Merchandiser to align marketing activities with sales objectives and business goals.