Roles& Responsibilities
1.Strategic Planning
Developthe overall marketing strategy and annual marketing plan for the M&EDepartment, clarifying target markets, customer positioning, and brand strategyin construction sector.
Integrateelectrical industry trends, consumer usage, and competitor profiles to proposedifferentiated marketing strategies with maincon.
Developand manage the M&E Department's annual marketing budget to ensure maximumreturn on investment.
2.Branding and Promotion
Responsiblefor brand positioning and image development for the Electrical Department,enhancing the market visibility and reputation of M&E.
Planand execute online and offline marketing activities (cross-industry collaborations).
Coordinatevarious promotional channels, including social media operations, KOLpartnerships, advertising, and public relations activities.
Guidethe design, copywriting, and development of promotional materials to ensurealignment with brand positioning.
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