Summary
This role will hold full accountability for the end‑to‑end marketing strategy and execution for a new CVRM BU asset, PCSK9, covering pre‑launch through post‑launch.
Product portfolio management - ensure new product launch readiness through internal cross-functional and above market coordination and key external stake holder engagement and alignment including KOLs and business partners. Work with local/global BD to deliver externalization initiatives. Brand marketing- Deliver brand strategies, innovative execution plan and LCM plan (life cycle management plan) based on deep customer insights for in-line brands. GPPS communication and collaboration –ensure China needs are prioritized and incorporated in global marketing plans and China KOLs are prioritized in global KOL initiatives. Cascade GPPS brand campaign with appropriate localization China GMD interaction – Provide commercial insights and guidance to China development projec...