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Marketing Data Management Senior analyst

Company

Accenture España

Location

madrid, comunidad de madrid

Type

Full-time

Accenture is seeking a Data Management Specialist to support marketing campaign data within global CRM systems. The role focuses on ensuring accurate segmentation, managing data flows, and communicating across multi‑country teams.

Responsibilities

  • Lead data management for client marketing campaigns, ensuring precise segmentation across countries and handling changes or new needs in global systems.
  • Understand the full CRM data flow to assist various countries during transition to global systems.
  • Collaborate with European country teams to interpret campaign briefings and share knowledge of data flows.
  • Define, create, and maintain data flows for campaigns, ensuring data collection procedures comply with relevant rules and guidelines.
  • Assess potential issues in new systems or interfaces.
  • Prepare summaries of technical meetings to support project monitoring.

Requirements and Qualifications

...

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