As a Marketing Automation Manager, you will manage campaigns through the marketing automation platform (Marketo) and fully leverage its capabilities. Working closely with designers, developers, and project managers, this role will involve the implementation of programmatic and operational initiatives.

Roles and Responsibilities

Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software Understand and evaluate campaign metrics and distribute campaign performance to the marketing team Work with management to define KPIs, create reporting, analyze campaign performance Create recommendations to improve campaigns continuously Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards Plan and perform A/B testing to define and execute enhancements to productivity & conversion rates Support essenti...