The Marketing and Communications Copywriter plays a vital role in the Advancement department by strategically strengthening the school's position as a leader in international education, and preserving its culture and reputation through consistent, high-quality communication. This mission is achieved by creating, managing, and executing comprehensive content across all channels, including website copy, press releases, internal newsletters, and particularly engaging social media campaigns (both organic and paid). The role requires collaborating with all community stakeholders (students, alumni, donors) to source authentic stories, optimizing content using SEO techniques, and ensuring all material, from essential corporate communications like the Annual Report to daily social media posts, is integrated, high-quality, and consistently reflects the school's mission, brand voice, and commitment to being an inclusive and dynamic community.