Responsible for the production and management of all marketing communications materials, digital marketing and brand awareness as well as related exhibitions and events.
Management of all Print/POS and Direct Mail campaigns, working in close liaison with the sales and project team regarding format, design, production, fulfilment, data and distribution.
Develop an annual marketing plan in conjunction with the sales departments. (This should detail the year’s activity to meet agreed company objectives)
Budget management. To deliver all marketing activity within the agreed budget
To achieve frequent, timely and positive media coverage across all available media
To managing the entire product line life cycle from strategic planning to tactical activities
To conduct market research in order to identify market requirements for current and future products