Organize both in-person and online events (industry trade shows, conferences, lectures, training sessions, plant tours, workshops, webinars, live sessions, etc.), as well as participate in industry events in order to identify new business opportunities, explore new communication formats, and/or maintain relationships with the market;
Participate in meetings with the global marketing team, sharing communication initiatives as well as planning and results of regional activities;
Plan branding and customer relationship initiatives, considering all links in the value chain;
Assess the feasibility and/or need for sales incentive actions, support field teams and customers in developing marketing campaigns and promotional activities;
Support the implementation of digital sales channels, such as marketplace and/or e-commerce platforms.