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Marketing Analyst

Company

Robert Half The Creative Group

Location

Charlotte, NC

Type

Full-time

Description
We are actively seeking experienced Marketing Analysts to join our talent network for upcoming contract opportunities. These roles support a variety of clients and focus on turning marketing data into actionable insights that improve campaign performance, customer acquisition, and overall marketing effectiveness.

What You’ll Do

+ Analyze marketing campaign performance across digital channels including email, paid media, web, and social

+ Develop dashboards and reports to track KPIs such as ROI, CAC, conversion rates, and engagement metrics

+ Translate complex data sets into clear insights and actionable recommendations for marketing and leadership teams

+ Support A/B testing and experimentation strategies to optimize campaigns and user journeys

+ Monitor funnel performance and identify opportunities for improvement across the customer lifecycle

+ Collaborate with marketing, product, and sales teams to a...

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