Independently design, plan, and execute research scope and deliverables, including surveys, in-depth interviews, focus group discussions and workshops
Triangulate primary research with inputs from other available data sources, including internal data, external market research and secondary data
Analyze findings, write story-driven reports, provide actionable recommendations and present to stakeholders
Research, analyze, and present key changes for competitor products on a regular basis
Monitor customers sentiment and drive improvements to create delightful customer experiences
Conduct ad-hoc customised research pieces (including surveys, interviews, and secondary research) to identify customer perceptions, validate concepts, and translate findings into actionable insights to inform business strategy
Conduct concept testing to evaluate new products, ad campaigns, and/or features before launch. ...