Support Center - IrvingThe Manager - Targeted Marketing is responsible for deepening relationships with customers by planning, developing, and executing email marketing strategies leading to increased customer response. High-level responsibilities include leading the email team and external vendors, implementing industry leading targeting techniques that expand customer engagement, guiding creative efforts, and leading continued growth of the email program.

Major Activities

Plan approaches for targeted marketing activities which address all stages of the customer lifecycle and are aligned with company strategic, financial, and brand goals. Continuously stay current on evolving CRM and email best practices to drive Michaels to industry leading best practices.

Manage and lead team to execute email campaigns including managing the creative development process, guiding selection criteria, managing email testing and having final responsibility for ensuring produced e...