SFE:

• Launch and standardize the in-house SFE platform across key markets in collaboration with India SFE & IT teams
• Understand CRM & FFR structures across key markets and streamline FF operations across EM
• Standardize & implement SFE metrics tracking across key EM countries (Customer coverage/ Class coverage/ Call Average/ Call frequency match/ PCPM/ Brand matrix/ Brand exposure/ Samples & input utilization/ etc)
• Lead the Digital transformation, automation and process improvement initiatives across key markets
• Develop a centralized SFE and Customer master database
• Lead planning, controlling and monitoring of projects with CRM vendors across key markets
• Build MIS and dashboards on FF operations and SFE metrics for management reviews in collaboration with Country teams.

Commercial Excellence:

• Design structured field Incentive plans with a tailo...