Build domain messaging for software & digital solutions
Create and maintain positioning, messaging, and value propositions for assigned domains and solutions (software systems, workflows, analytics, automation, AI-enabled capabilities).
Apply established message hierarchies and portfolio anchors to ensure consistency across products, campaigns, and channels.
Strengthen differentiation using market/customer insights, competitive context, and technical proof points that Sales can defend.
Drive Go-To-Market (GTM) prioritization, readiness, and governance
Participate in GTM tiering discussions and help document decisions, scope, and success metrics.
Support readiness gates by ensuring required inputs are delivered (messaging, claims, proof, personas, talk tracks, launch assets).
Maintain clear GTM documentation to improve alignment across Product, Sales, and Marketing.