Lead the strategic development and commercialization of assigned product categories across the full lifecycle—from market insight to execution—ensuring sustainable revenue growth, market share expansion, and product profitability. This role is responsible for driving New Product Introductions tailored to the Latin American market.
**Job Description:**

**Duties and Responsibilities**

**Strategic Leadership**

+ Lead the 3-year strategic planning process for assigned product categories, defining growth opportunities, pricing strategies, customer segmentation, and channel strategies.
+ Own full lifecycle management of the product portfolio (innovation, launch, optimization, maturity, and obsolescence).
+ Drive financial performance analysis: revenue, profitability, ROI, pricing elasticity, and forecast accuracy.

**Market Insight and Commercial Strategy**

+ Lead the end-to-end New Product Introduction process for Latin America, developin...