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Manager, Member Marketing & Sales Support

Company

Blue Cross and Blue Shield of North Carolina

Location

boise, id

Type

Full-time

Job Description

The Manager, Member Marketing & Sales Support is responsible for planning and executing member-facing marketing programs that drive onboarding, engagement, retention, and healthcare program adoption, while also delivering marketing support for Sales and distribution partners. This role translates strategy into action-owning day-to-day execution, performance optimization, and cross-functional coordination.

WhatYou'llDo

Member Lifecycle Marketing

  • Execute onboarding and re-onboarding programs that improve early engagement and reduce churn risk.
  • Manage lifecycle communications supporting engagement, satisfaction, and retention.
  • Identifyfriction points in member journeys and deploy targeted interventions.

Healthcare Program & Plan Management Marketing

  • Execute marketing support for healthcare programs and plan management initiatives.
  • Translate clinical...

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