Location: Singapore, Singapore

Company: Mapletree

• Lead the end-to-end planning and execution of major integrated campaigns, festive activations, loyalty initiatives and tactical promotions.
• Develop compelling campaign concepts, creative briefs and customer experiences aligned with VivoCity’s brand positioning and commercial objectives.
• Lead, coach and develop a team of marketing executives, providing clear direction, timely feedback and quality control.
• Establish project plans, timelines, risk registers and governance checkpoints, ensuring proactive escalation of issues and adequate contingency planning.
• Manage creative, production, PR, digital, media and event agencies to deliver high-quality outcomes.
• Build and manage strategic partnerships with tenants, IP owners, sponsors and external stakeholders.
• Monitor campaign budgets, pr...