Define, develop and implement the technical foundation and analytics framework for Marketing and Publishing initiatives, including stakeholder collaboration, process optimization, and data strategy alignment. Collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for user acquisition campaigns, app store or broader publishing strategies. Collaborate with the Marketing Operations team to create and implement data collection strategies for capturing key marketing data from sources like digital ad platforms, e-commerce, marketing automation, product, and other external platforms. Develop and maintain data models dashboards to organize and visualize marketing data, providing actionable insights to stakeholders. Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing, to identify trends, patterns, and opportunities for optimization. Comprehend and possess the cap...