Description
Summary:Great marketing begins with human insights, understanding what the consumer wants, making a superior tasting product and through the consumer passion points, telling the brands story in a relatable way. We are building targeted, experiential campaigns that are data-driven, occasion-based, and always on to drive the power of our network and scale. As the Manager, Japan End-to-end Experience and Connection Strategy, you’ll help drive these initiatives by creating a strategic plan across all our Owned, Earned, Shared and Paid media. This role is responsible, in partnership with brand marketers, creative partners, public relations, customer teams and bottling partners, for determining how to best invest brands direct marketing expense (DME) to build best-in-class consumer connections.
What You’ll Do for Us